7thSense brand identity project
The Brief
7th Sense came to us to completely overhaul their brand identity and online platform, and create a digital first experience for them. They wanted a website that reflected their passion for bespoke solutions for unique projects and clients.
What is 7thSense?
7th Sense are technology innovators who specialize in pixel generation, processing, and management. They’ve been around since 2004 and are leaders in their field.
What design work did we do?
PLUK Studio created brand identity and website design that gave the maximum amount of creativity to a beautifully crafted and fluid presentation of their brand.
Design elements we created
Logo / Brand identity / Website / Animation / Print
The 7thSense brand creation story
In order to effectively communicate as technology leaders, it was important for a new brand vision to position 7thSense at the forefront of the broad and unique AV industry. We worked with 7thSense to develop a brand that aligned with the recent growth of the company.
Taking inspiration from the large-scale, high definition technology that 7thSense offers, we created a sharp, digital-first, polygon-esque ‘7’ coupled with a wordmark that embodies current technology, as well as sub-brands they have created and acquired.
The triangular motif plays a unique role by creating geometry for the logo. It leans into polygon processing technology, and provides a unique element in which to place information and visual.
Fluid motion and a bespoke website design
7thSense wanted a website that reflects their passion for bespoke solutions for unique projects and clients. PLUK Studio created a design and CMS that gave the maximum amount of control to a beautifully crafted and fluid presentation of their brand.
The website design has some truly unique features both in its design and management system, producing a visually engaging, artistic, and technologically impressive experience.
While being a digital-first brand, 7thSense attend and organize several events throughout the year, and needed an identity that allowed them to create branded physical assets and social media visuals that complement their unique online platform.
The website design has some truly unique features both in its design and management system, producing a visually engaging, artistic, and technologically impressive experience.
Check out 7thSense’s website here.
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